Pay Per Click (PPC)
Paid Media Advertising
Got a brand new website and need a way to instantly get your site on search results pages? Or has your site been around for a while but still hasn’t received any love from Google? Or is the hottest season for sales in your company just around the corner, but you don’t know the quickest path to success?
One way to achieve that is through SEO, but the time SEO requires to get ranks organically onto search result pages is not something the impatient would love. SEO may also not be suitable for a campaign running short on time or businesses that have time bound advertising needs.
Advantage of Google AdWords™
- It can be instantly setup – In less than 24 hours* you can get started with a Google AdWords PPC campaign and see ads showing for the keywords most important to you
- PPC campaigns allow you to advertise your website to users who are searching for words related to your business; making such campaigns highly targeted ones
- Cost effective, as you only have to pay when someone clicks on your ad
- Extreme measurability – A vast database of intelligence is made available with an AdWords campaign that can be utilized to fine tune and ensure highest ROI
How We Enhanced the Online Identity of an MSP Business and Boosts its Lead Generation through Our Expert Pay Per Click (PPC) Services?
One of our Missouri-based client struggled with establishing a powerful online identity and generating qualified web leads due to a lack of a cohesive digital marketing strategy. Our digital marketing agency provided targeted solutions to address their challenges.
Through an integrated Paid marketing campaign, our client successfully improved their online identity and lead generation within 6 month. Our efforts in optimizing the paid search campaign, implementing marketing automation, utilizing custom landing pages, and targeted PPC services led to significant improvements in performance and a stronger online presence for the client business.
How Digital Success can make a difference?
- Certified Team of Adwords professionals to set up your campaign after understanding your business in depth, thus allowing them to create a powerful, custom campaign
- We use the best, proven and most dynamic industry practices
- We will ensure conversion optimization by recommending and implementing changes by using: landing page optimization, call tracking to refine targeting, keywords, banners, and ad copy
- Weekly or Monthly Dashboard reporting with easy to understand insights
BING
An emerging player in Internet advertising, Microsoft’s Bing, launched in 2006 is also one of the big players and is gaining steadily
an impressive share of the search market worldwide.
Bing offers its advertising services via Bind Ads, which is an interface similar to Google AdWords™ but for Bing.
Why Bing
With people searching Bing 3.3 billion times per month, there are plenty of untapped PPC opportunities within those searches.
This forms an Additional revenue stream that your competitors likely haven’t capitalized on.
Because there is less competition, the opposite of Google’s platform, there is a greater chance of ads appearing at a lower cost with more clicks.
What’s common and included in our Google AdWords™ or Bind Ads offerings
- Keyword Discovery and Selection
- Ad Text Creation
- Help with Optimizing Landing Pages
- Conversion Tracking
- Call Tracking
- Ad Submission
- PPC Monitoring
- PPC Cost Management
- Campaign Improvement Modification
- Competitive Research
Paid Media Advertising (PMA) FAQs
PPC marketing is a form of digital advertising in which advertisers pay a fee each time one of their ads is clicked. It involves bidding on keywords that are relevant to your target audience and displaying ads in search engine results pages (SERPs) or on social media platforms.
Our agency offers a range of PPC management services, including keyword research, ad creation and optimization, campaign management, landing page optimization, and conversion tracking. We work with clients to develop a customized strategy that fits their specific needs and goals.
We use a variety of metrics to measure the success of our PPC campaigns, including click-through rates (CTR), conversion rates, cost-per-click (CPC), and return on ad spend (ROAS). We work with clients to establish specific goals and KPIs (key performance indicators) to track progress and ensure that we are meeting their objectives.
PPC campaigns can produce immediate results, with ads appearing in search engine results pages (SERPs) or on social media platforms as soon as they are launched. However, it typically takes several weeks or months to optimize campaigns for maximum performance and see significant growth.
We run PPC campaigns on a variety of platforms, including Google Ads, Bing Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and Twitter Ads. We work with clients to determine which platforms are most appropriate for their target audience and marketing goals.
