Best SEO for Contractors | SEO for Construction Company

Building local backlinks and citations is crucial for improving your local SEO performance. We get your contracting business listed in relevant directories, ensuring your Name, Address, and Phone number (NAP) information is consistent across all listings. Additionally, we pursue backlink opportunities by collaborating with local companies and leveraging search operators like

“guest article + ‘contractors'” 

“{competitor_name} + your {location} -site:{competitor_website}.”

Our keyword research process involves identifying high-value, location-specific keywords that potential customers in your service areas are searching for. Examples include “contractors services in {location},” “contractors businesses near me,” and other relevant local keywords.

We create SEO-optimized content tailored to your contracting business, including an informative “About Us” page, a compelling “Contact” page, and bottom-of-the-funnel blog articles related to contracting topics. Additionally, we develop dedicated landing pages for each of your services and locations, ensuring your content is highly relevant and targeted to local searchers.

Our technical SEO efforts involve conducting crawls using tools like Ahrefs, Semrush, or ScreamingFrog to identify and resolve issues such as orphan pages, crawl depth problems, broken links, excessive redirections, and 404 errors. We also implement relevant schema markups, including organization schema, localBusiness schema, postalAddress schema, and service schema, to enhance your website’s visibility and rich snippet opportunities.

While many SEO strategies for contractors focus on rankings, we also prioritize conversion rate optimization (CRO) and user experience improvements. This includes optimizing your website’s design, layout, and content to ensure a seamless and engaging experience for visitors, ultimately increasing lead generation and conversions.

To monitor our SEO progress and measure success, we implement keyword rank tracking tools like Local Falcon to track your rankings in local map packs. Additionally, we use Ahrefs to monitor your service page and blog page rankings month-over-month. Key performance indicators we track include local ranking positions, site traffic growth, map pack positions in your service areas, and the number of leads generated. By implementing these comprehensive SEO strategies tailored to the contracting industry, we help your business achieve higher rankings, increased online visibility, and a steady stream of qualified leads from your local service areas.