Best Lawyer SEO Company

Best Lawyer SEO Company ($1.2M Revenue For Clients)

Are you a law firm struggling to attract new clients online? Our SEO company for lawyers specializes in helping legal practices dominate local search and generate high-quality leads. 

With our proven SEO strategies, we’ll help you outrank your competitors and establish your firm as the go-to choice in your area. Get a Free SEO proposal today!

    Get a free Lawyer SEO Company Services Proposal

    Trusted by 100+ brands and startups

    We have worked with 65+ SEO clients from different verticals such as SaaS, eCommerce, B2B, service businesses and more.

    Why is SEO Important for Lawyers Companies?


    Reach Customers Searching for Local Businesses

    With more and more people turning to search engines to find local services, having a strong online presence is crucial for law firms. By optimizing your website for relevant keywords like "lawyers services near me," you can ensure that potential clients in your area can easily find your firm when they need legal assistance.

    Appear in the Map Pack

    One of the key benefits of SEO for lawyers is the ability to rank in the local map pack on Google. This highly visible section displays the top three local businesses for a given search query, resulting in more high-qualified clicks and a higher conversion rate. By optimizing your Google Business Profile and implementing local SEO strategies, you can increase your chances of appearing in the map pack for relevant local searches.

    Build trust and put your brand online 24/7

    A well-optimized website can act as a 24/7 sales team for your law firm, answering potential clients' queries and generating new leads even when you're not actively working. By providing valuable content and establishing your firm as an authority in your practice areas, you can build trust with potential clients and position your brand as the go-to choice in your local market.

    Targeted Traffic from Your Service Area

    With SEO, you can target specific geographic locations and rank your legal services locally. This ensures that your website attracts potential clients from the areas you serve, increasing the likelihood of converting them into paying clients.

    Cost-Effective and Gives Compound Growth

    Unlike paid advertising, which requires ongoing investment, SEO provides a cost-effective solution that delivers compound growth over time. While the initial investment in SEO may be higher, the long-term benefits and increased organic traffic make it a worthwhile investment for law firms looking to establish a strong online presence.

    Reduce Your Dependency on PPC

    If you're currently relying on pay-per-click (PPC) advertising to attract clients, investing in SEO can help reduce your dependency on this costly method. By organically ranking for relevant keywords, you can capture a portion of the search traffic without having to pay for each click. Additionally, combining SEO and PPC can help you dominate the search engine results pages (SERPs), increasing your visibility and potential for attracting new clients.

    SEO Strategies for Lawyers Companies

    Effective SEO for law firms requires a comprehensive approach tailored to the legal industry. Here are some key strategies we employ to help our clients dominate local search and attract more clients.

    As a law firm, ranking in the local map pack is crucial for attracting clients in your service area. We optimize your Google Business Profile by claiming and setting up your listing, adding relevant categories (e.g., legal services), specifying your service area, and ensuring all profile details are complete and accurate. This helps improve your visibility in local search results and map packs.

    Building local backlinks and ensuring consistent Name, Address, and Phone Number (NAP) citations across directories and listings is essential for local SEO success. We help you get listed in relevant legal directories and collaborate with local businesses to acquire high-quality backlinks. This can be achieved through tactics like guest posting, leveraging competitor backlink profiles, and identifying industry-specific listing opportunities in your area.

    Our keyword research strategy focuses on identifying relevant local keywords that potential clients in your area are searching for. Examples of such keywords include

    “lawyers services in [location],”

    “legal businesses near me,”

    and other location-specific variations. We use tools like Ahrefs and Semrush to uncover these valuable keywords and incorporate them into your SEO strategy.

    Creating SEO-optimized content is crucial for attracting organic traffic and establishing your firm as an authority in your practice areas. We develop high-quality content for your website, including an “About Us” page, contact information, and BOFU (bottom of the funnel) blog articles related to legal topics. Additionally, we create dedicated landing pages for each of your services and locations, ensuring that your content is tailored to local search queries and includes relevant entities.

    Technical SEO plays a vital role in ensuring that search engines can effectively crawl, index, and understand your website’s content. We conduct SEO crawls using tools like Ahrefs, Semrush, or ScreamingFrog to identify and resolve technical issues such as orphan pages, crawl depth problems, broken links, and excessive redirections. Additionally, we implement schema markup specific to law firms, including organization schema, localBusiness schema, postalAddress schema, and service schema, to enhance your website’s visibility and provide rich snippets in search results.

    While many SEO strategies for law firms focus on ranking and traffic, we also prioritize conversion rate optimization (CRO) and user experience (UX) improvements. By optimizing your website’s design, layout, and content flow, we ensure that visitors have a seamless and engaging experience, increasing the likelihood of converting them into clients.

    Tracking your SEO progress is essential for measuring success and making data-driven decisions. We use tools like Local Falcon to monitor your rankings in local map packs and Ahrefs to track the performance of your service pages and blog content. Key performance indicators (KPIs) we track include local ranking positions, site traffic growth, map pack positions in your area, and the number of leads generated from your SEO efforts. By implementing these comprehensive SEO strategies tailored specifically for law firms, we help our clients establish a strong online presence, attract high-quality leads, and outperform their competitors in the competitive legal industry.

    What Does Our Lawyers SEO Services Include?


    SEO and content audit

    Our lawyers SEO services begin with a comprehensive audit of your website's current state, including an analysis of your existing content, ranking performance in your local areas, and overall SEO health. This audit provides valuable insights and helps us develop a tailored SEO strategy for your law firm.

    Local SEO for Lawyers

    As a law firm, attracting clients from your local area is crucial. Our local SEO services focus on optimizing your website and online presence for local search queries, ensuring that potential clients in your service area can easily find your firm when searching for legal services.

    Keyword research

    Identifying the right keywords is essential for effective SEO. Our team conducts thorough keyword research to uncover the most relevant and high-traffic keywords related to your legal practice areas and services. We also employ topic clustering and topical authority strategies to ensure your website is seen as an authoritative resource in your field.

    Content creation

    High-quality, engaging content is the foundation of a successful SEO strategy. Our content creation services include writing optimized website pages, blog articles, Google My Business posts, and other types of content tailored specifically for law firms. We also provide graphic design services to enhance the visual appeal of your content.

    On-page optimization

    Our on-page optimization services ensure that your website's content is structured and optimized for both search engines and users. We employ semantic SEO techniques, content optimization, and entity optimization to improve your website's relevance and ranking potential.

    Off-Page and Link Building

    Building high-quality backlinks is crucial for improving your website's authority and search engine rankings. Our off-page and link building services focus on acquiring local backlinks, citations, directory listings, and editorial backlinks from reputable sources relevant to the legal industry.

    Technical SEO

    Technical SEO involves optimizing the underlying structure and performance of your website to ensure it meets search engine guidelines and provides a seamless user experience. Our technical SEO services address issues such as site speed, mobile-friendliness, crawlability, and more.

    Online review management

    In the legal industry, online reviews can significantly impact a firm's reputation and credibility. Our online review management services help you monitor and respond to reviews across various platforms, ensuring that potential clients see a positive representation of your firm online. ⭐

    How much does SEO service cost for your law firm?

    The cost of SEO services for a law firm can range from $1,000 to $3,000 per month. The exact pricing depends on various factors such as the size of your website, the complexity of the project, your business goals and objectives, the level of competition in your area, and the scope of services required.


    Here’s how to get started with law firm SEO services

    Step 1. Share your requirement
    To begin, simply reach out to us and share your law firm’s specific SEO requirements. This could include your target practice areas, geographic locations, and any particular goals or challenges you’re facing in terms of online visibility and lead generation.
    Step 2. Discovery Call with Our SEO Experts
    Our SEO experts will schedule a discovery call with you to gain a deeper understanding of your law firm’s unique needs and objectives. During this call, we’ll discuss your current online presence, target audience, and competitive landscape, and provide you with a tailored SEO strategy.
    Step 3. Get a Free SEO Proposal for Your dentist Company
    Based on the information gathered during the discovery call, we’ll prepare a comprehensive SEO proposal outlining our recommended strategies, tactics, and timelines. This proposal will also include a detailed breakdown of the services and associated costs, ensuring complete transparency.
    Step 4. Start SEO Execution
    Once you’ve approved the proposal, our team of SEO professionals will begin implementing the agreed-upon strategies. This may include on-page optimization, content creation, link building, local SEO, and other tactics tailored to your law firm’s specific needs and goals.
    Step 5. Monthly SEO Reporting
    Throughout the SEO campaign, we’ll provide you with regular monthly reports detailing the progress and results achieved. These reports will include key metrics such as website traffic, keyword rankings, lead generation, and other relevant KPIs, allowing you to track the success of our efforts.


    What is law firm SEO?
    Law firm SEO is the process of optimizing a law firm's website and online presence to rank higher in search engine results for relevant keywords and phrases related to the firm's practice areas and services.
    How long does it take to see results from law firm SEO efforts?
    The time it takes to see results from law firm SEO efforts can vary, but typically ranges from 3 to 6 months. However, it's important to note that SEO is an ongoing process, and consistent effort is required to maintain and improve rankings over time.
    How do you measure the success of your law firm SEO campaigns?
    To measure the success of our law firm SEO campaigns, we track several key metrics, including qualified site traffic, the number of leads generated from the website, performance in local map pack listings, conversion rates, and overall return on investment (ROI).

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