Real Estate SEO Services: Get Local Traffic and Leads

Building local backlinks and ensuring consistent NAP (Name, Address, Phone Number) citations across various online directories is essential for local SEO success. We’ll help you get listed in relevant real estate directories and collaborate with local businesses to acquire high-quality backlinks. 

Additionally, we’ll use search operators like 

• guest article + ‘real estate’
• {competitor_business_name} + your {service name} location -site:{competitor_website_URL}

to identify link-building opportunities.

Our keyword research strategy involves using tools like Ahrefs and Semrush to identify relevant local keywords for your real estate business. Examples of such keywords include “{service name} services in {location},” “{service name} businesses near me,” and other location-specific variations.

We’ll create SEO-optimized content for your website, including an “About Us” page, a “Contact” page, and BOFU (Bottom of the Funnel) blog articles related to real estate topics. Additionally, we’ll develop dedicated landing pages for each of your services and locations, ensuring they are optimized for local search and include relevant entities.

Our technical SEO process involves running SEO crawls using tools like Ahrefs, Semrush, or ScreamingFrog to identify and resolve issues such as orphan pages, crawl depth, broken links, and excessive redirections. We’ll also implement schema markup for your real estate website, including organization schema, localBusiness schema, postalAddress schema, and service schema, to enhance your search engine visibility and provide rich snippets in search results.

While many real estate SEO strategies focus on ranking factors, we also prioritize conversion rate optimization (CRO) and user experience (UX) improvements. Our team will conduct CRO audits and make recommendations to enhance your website’s usability, navigation, and overall content experience, ensuring visitors are more likely to convert into leads or clients.

Tracking your SEO progress is essential for measuring success and making data-driven decisions. We’ll set up keyword rank trackers to monitor your local map pack rankings using tools like Local Falcon.

Additionally, we’ll use Ahrefs to track the ranking positions of your service pages and blog content month over month. Key performance indicators (KPIs) we’ll monitor include local ranking positions, site traffic growth, map pack positions in your area, and the number of leads generated.