Landing Page
What is a landing page for real estate?
A real estate landing page is a reliable webpage that provides in-depth information on a single service or product. This may include anything from purchasing to selling.
Landing pages for real estate are similar to squeeze pages and lead capture pages in that they offer visitors something of value in return for their contact details.
A landing page is created to serve as a final destination for visitors who have clicked through from an ad, email, or blog post and are interested in discovering more about a certain issue in real estate.
Using landing pages for real estate, you can:
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- Display available real estate in a certain region.
- Give prospective buyers a sense of the neighborhood, the schools in the area, and the home’s floor layout.
- Advertise your selling, concierge, and staging services to home sellers.
Why Do I Need Real Estate Landing Pages?
Landing pages in the real estate industry are unique web pages created to convert visitors into buyers. It often has a “call to action” (CTA) button that directs potential customers to the next available step.
Landing pages let you zero in on certain demographics and demonstrate your real estate experience to probable customers, improving the chance they will select you to help them purchase or sell a house. This process of inducing leads is excellent for snagging prospects eager to continue working with a salesperson. In addition to being ready to take action, visitors who appear on your website are likely to be qualified because they represent your ideal customers or members of your target demographic.
What are the goals of landing page design?
A landing page’s principal objective is to prompt the user to perform the desired action. An online business strategy influences the choice to take that step, whether a purchase, newsletter subscription, or brochure download. If generating leads is an important objective for a website, the primary purpose of its landing page will be to encourage users to get in touch with the company or provide their information. If making a sale is the company’s top priority, then the purpose of the landing page should be to advance the prospect through the sales funnel.
Depending on a company or campaign’s unique aims and tactics, landing page design may serve various purposes. Although, some of the same things are wanted:
1. Conversion
Conversion rate optimization is a vital element of landing page creation. It’s about getting people to do what you want, like buy something, fill out a form, sign up for a newsletter, or ask for additional details. Conversion rates may be increased by tailoring the landing page’s design and layout to each visitor.
2. Generating Leads
Capturing leads is a common goal of landing pages, so they request users’ contact details. The aim is to get them to give you their contact information so that you may sell to them and keep in touch with them afterward. Lead capture forms and other compelling design components should be easy to understand and use for site visitors.
3. Interaction
To increase visitors’ time on the page and encourage further investigation, landing pages may be more interactive and interesting. Landing page engagement and retention may be improved by adding interesting design elements like movies, interactive features, quizzes, or surveys.
Real estate landing page examples
1. Flyhomes
First, we’ll look at an example from Flyhomes, a real estate firm that uses an “integrated” strategy to assist its customer’s purchasing and selling properties. This landing page has plenty of information since their company is structured differently than the standard real estate agency.
This website also targets a geographical niche: customers looking to break into the competitive Seattle market. By promising to assist purchasers in “beating competing home offers in Seattle,” Flyhomes addresses a fundamental problem affecting their clientele’s buying ability: the escalating costs caused by bidding wars.
2. Sotheby’s Luxury Real Estate
A slideshow of images at the top shows off some of Sotheby’s most coveted listings. Each luxurious house has been photographed in stunning high quality.
In addition, the landing page does a great job of emphasizing the company’s USPs.
The article praises the company’s exceptional realtors while highlighting its extensive luxury real estate market background and global reach. The landing page as a whole is also consistent with the brand.
3. Sundae
Sundae’s posture as a helpful resource for sellers in a bind is well articulated on this page. Everything from the catchy slogan and the “Sundae guarantee” to the reiteration of the many advantages (“Sell as-is. Forego any charges. Potential customers are reassured over and over again that they have discovered a helpful home-selling partner using phrases like “move on your timeline.”
Sundae does a great job of minimizing friction by providing a drop-down choice that makes it easy for leads to fill out the form when asked to provide a street address. By requiring this vital information, you can ensure that your leads are serious about selling a home. In addition, the home’s location is shown, providing Sundae with a specific address to investigate for more streamlined lead nurturing and follow-up.
