What is a search engine in SEO?
A search engine is a web-based service that helps users find specific content on the World Wide Web. Google, Yahoo!, and Bing are three of the most well-known instances of search engines. Automated software programs (sometimes known as robots, bots, or crawlers) are used by search engines; these programs crawl the World Wide Web by following connections from one page or website to another. An accessible Web index is built from the data spiders collect.
Examples of search engines
Here are some of the best and most popular search engines used globally:
Google is unquestionably the most popular search engine, accounting for around 85% of the market percentage. In addition, Google receives over 95% of all mobile traffic. Due to its vast potential audience, Google is a good choice for capturing organic or sponsored searches. The obvious drawback is that almost all sites must compete for the same audience. Remember that the goal of the Google algorithm and features like highlighted snippets is to provide consumers with the information they need without leaving the Google site. Due to Google’s prominence, attracting the desired number of website visitors may take a lot of work.
Microsoft’s Bing search engine debuted in 2009 as the company’s competitor to Google. Microsoft’s Internet Explorer uses Bing as its built-in search engine. Bing’s developers are constantly refining the search engine to make it more competitive with Google, but they still have a ways to go. Microsoft’s search engine has various features, such as pictures, online, video, video game search, and maps. Bing created Places, which is an excellent platform for businesses to enter their data to optimize their search results (the Google counterpart is Google My Business).
Despite having a less-than-slick user interface, Yahoo! ranks third on our list, with a market share of 2.1%. Since Bing is the engine that drives Yahoo!, the two search engines provide very comparable results. But with over 600 million unique visitors every month, it’s still a major player in the search engine industry.
How does Google’s search engine work
Google’s process for generating search results from web pages consists of three primary steps:
Google uses automated programs called crawlers to download text, photos, and videos from sites it discovered online.
The indexing process is how Google learns what a page is about once it has been found. Google examines the embedded material on the website, including videos, photos, catalogs, etc. Indexing describes this operation. Google then adds this data to its massive database of recorded information.
Google’s search algorithm compares the user’s query to its vast material database to determine which results are most relevant. To prioritize the most relevant results, Google may consider information outside the user’s keywords. Ranking describes this method.