What is Technical SEO?
Technical SEO improves a website’s exposure and performance in search engine rankings by optimizing its technical features. Technical SEO, as opposed to conventional SEO, focuses on improving the website’s infrastructure, code, and server settings to make it more accessible and appealing to search engine crawlers.
Technical SEO guarantees that search engine bots can crawl and index the website’s pages, comprehend its structure and content, and deliver it to people when relevant search queries are entered. Website owners want to improve their organic search exposure, boost website traffic, and improve the overall user experience by applying technical SEO best practices.
Website owners may enhance their website’s visibility, user experience, and search engine results by concentrating on technical SEO, resulting in greater organic traffic and a stronger online presence.
Why do we do technical SEO?
We undertake technical SEO for a variety of purposes, including:
1. More visibility in search engines
Technical SEO aids search engines in better understanding and indexing your website’s content. You may boost the odds of finding your web pages and ranking higher in search engine results pages (SERPs) by improving technical features such as website structure, meta tags, and XML sitemaps.
2. Improved user experience
Technical SEO includes improving your website’s speed, mobile friendliness, and general performance. User satisfaction increases when your website runs fast, is simple to browse, and gives a consistent experience across devices. This may result in longer visit durations, reduced bounce rates, and higher engagement metrics, which are great signals to search engines.
3. Advantage in the marketplace
You may obtain a competitive advantage over websites with more than technical SEO best practices. A well-optimized website will rank higher, generate more visitors, and provide a better user experience than rivals who have yet to address technical SEO.
What are the checkpoints of Technical SEO
Technical SEO entails resolving multiple checkpoints to guarantee a website’s presence and performance in search engines. Here are several important technical SEO checkpoints:
1. Website Performance and Speed
– Improving server response time.
– Image compression and use of suitable image formats.
– Turning on browser caching.
– Reducing the number of redirects.
– Setting up content delivery networks (CDNs).
2. Crawling and Website Architecture
– Designing a logical and user-friendly website structure.
– Making navigation straightforward and user-friendly.
– Making use of internal linking to connect relevant sites.
– Ensuring that all vital pages are crawlable and search engine accessible.
– Troubleshooting crawl issues and broken links.
– Improving crawling and indexing by optimizing XML sitemaps.
3. Website Safety
– Using HTTPS encryption (SSL/TLS).
– Providing a safe online environment.
– Promptly monitoring and addressing security concerns.
4. Monitoring and Analytics for Websites
– Configuring technologies such as Google Analytics and Google Search Console.
– Tracking website performance, crawl issues, and indexing progress.
– Analyzing user activity and optimizing based on data.
5. Website Usability
– Ensuring that people with impairments may access the website.
– Adherence to accessibility criteria (for example, WCAG 2.1).
Does technical SEO require coding?
Although technical SEO does not always need coding ability, having a basic grasp of coding and web development may be advantageous. Technical SEO improves a website’s technical components to increase its search engine exposure and performance. While certain technical SEO jobs need code, many may still need to gain substantial coding knowledge.
Here are a few examples of technical SEO chores that may or may not include coding:
1. Increased website speed
2. Creating an XML sitemap
XML sitemaps assist search engines in comprehending the structure of a website. While some programs can produce XML sitemaps automatically, creating or modifying them manually may require coding skills.
3. Optimization of the robots.txt file
The robots.txt file tells search engine crawlers which sites to crawl and index. Changing the file to allow or forbid certain items or folders may be necessary, which may need basic coding abilities.