What Are Core algorithm updates?
A core update is a major modification to Google’s ranking algorithm that impacts many of the web’s indexed sites. By reordering the positions of indexed websites in search results, Google’s core updates aim to boost the reliability and accuracy of the search engine’s index.
Moz claims Google often makes 9 to 10 changes to its algorithms daily. While all of these improvements affect Google’s ranking algorithm in some way, the most significant ones are the core updates.
Google’s ranking algorithm undergoes periodic refinement as a result of core updates. After a major change, previously highly rated websites may rank poorly for their intended keywords. After the launch, websites that previously performed poorly for their chosen keywords may do well.
How do core algorithm updates affect the SEO performance of a website?
Updates to search engines’ algorithms can have a major effect on SEO, and here are some of the most critical changes as a result of algorithm updates:
- Change in Ranking Factors: New versions of search engine algorithms may alter the criteria by which webpages are ranked. The quality of backlinks and content relevancy are two factors that may receive more weight in the event of an algorithm upgrade. Rankings for websites may only improve if they update to match the new standards.
- Changes in User Behaviour: When a search engine’s algorithm is updated, consumers may interact with different results than they did previously. Traffic and search engine rankings may shift as a result of this.
- Changes in The Competitive Landscape: Updates to algorithms may alter the nature of the competition. It might be difficult to keep up or enhance search engine results if competitors boost their SEO after an algorithm upgrade.
Why Google launches new algorithm updates?
Google launches new algorithm updates to improve the quality and relevance of its search results. The primary goal of these updates is to provide users with the most useful and accurate information in response to their search queries. Here are a few reasons why Google releases algorithm updates:
- Enhance User Experience: Google aims to deliver the best possible user experience by presenting search results that align with user intent and deliver high-quality, relevant content. Algorithm updates help Google refine its search algorithms to understand user queries better and provide more accurate results.
- Combat Spam and Manipulation: Some organizations manipulate search results to gain unfair advantages. Google releases updates to identify and penalize such spammy and manipulative practices, ensuring that websites employing unethical tactics do not rank highly in search results.
- Improve Search Relevance: Google is committed to providing search results that are relevant and useful to users. Algorithm updates refine the search algorithms to understand user intent better, improve semantic understanding, and enhance the overall relevance of search results.
- Address Quality Issues: Google wants to prioritize high-quality content in search results. Algorithm updates target low-quality or thin content, duplicate content, and other quality issues to ensure that websites offering valuable and unique information are rewarded with higher visibility.