What is a page title?
The page title of a website, often called the title tag, is what shows at the top of a browser’s window or in search engine results. It’s a crucial part of any search engine optimization-focused web page. A web page’s title tag must have the page’s keyword. Although there is no hard and fast rule on how many characters should be included in a title tag, keeping it around 70 characters is recommended for optimum results in Google search engine results pages (SERPs). The title of a web page should be included in the title> element.
Your page title should incorporate your target keyword since search engines utilize titles to categorize your content.
How to write page titles optimized for SEO?
When crafting page names with search engine optimization (SEO) in mind, it’s important to keep a few things in mind to make them appealing to search engines and humans. Here are some tips for creating titles that search engines like:
1. Relevant Keywords
Ensure your page’s title contains important keywords that describe its content. Find out what people are searching for related to your page, and utilize them as your keywords. However, refrain from resorting to keyword stuffing, which involves using too many terms in the title.
Only make page names as long as necessary. Aim for 50–60 characters (including spaces) for the title. This prevents the end of your title from being truncated in SERPs.
3. Distinctive Titles
Your website’s pages should each have distinctive titles that accurately describe their contents. Make sure to give numerous pages the same title since this can confuse search engines and hurt your SEO.
4. Contextual Authenticity
Make sure your page’s title reflects the page’s actual content. The user experience and search engine rankings can be improved when you employ misleading or irrelevant titles.
Consider including your company name in the page’s title if it applies. This increases brand awareness and may lead to more clicks.
What is an example of an HTML page title?
<title>What Is A Page Title</title>
In this example, the page title is “What Is A Page Title.” The <title> tag is placed within the <head> section of the HTML document. This title appears in the browser’s title bar or tab and is also used as the default title when the page is bookmarked or shared on social media platforms.
The <title> element in HTML will specify the document’s title. In the browser’s menu bar, it determines the title. When a page is bookmarked, it gives you the option to provide it with a title. In SERPs, it shows the title of the current page.
Remember that an HTML page may only contain ONE <title> element.