How Much Does Real Estate SEO Cost In 2024? (Complete Price Breakdown)


How Much Does Real Estate SEO Cost In 2024? (Complete Price Breakdown)

69% of real estate professionals have a website; if you’re one of them, you’d know how difficult it is to be visible and rank higher on Google.

In an era where the battle for online supremacy continues, Search Engine Optimization (SEO) has become the key to success for real estate agents and companies. 

But the burning question remains:

  • How much does real estate SEO truly cost? 
  • How much of your digital marketing budget should you allocate to SEO efforts?

In this guide, we’ll dive deep into real estate SEO, its importance, cost, factors affecting the pricing, and different pricing models to help your business stand out, increase visibility and improve conversions.

Cost of real estate SEO

Typically, local SEO campaigns can cost between $300-$2000 per month. Most SEO companies and freelancers offer a variety of packages depending on the services you require. 

It’s challenging to provide a specific figure that can help you make a budgeting decision, but we can help you understand the different pricing structures, services, and factors that can affect your real estate SEO cost.

It’s challenging to provide a specific figure that can help you make a budgeting decision, but we can help you understand the different pricing structures, services, and factors that can affect your real estate SEO cost.

Does SEO work for real estate?

It’s very common for real estate agents, brokers, and companies to think that launching a website is the only strategy they’ll need to make a compelling digital presence and generate leads.

But does your website appear on Google’s Page 1 when potential customers search for properties in your area?

The real estate industry is highly competitive, and the chances are slim unless you have been leveraging real estate SEO to rank higher on Google search results.

About 99% of home buyers use the internet to find themselves an agent or to begin their house-hunting journey. 

And 75% of those never move past the first page of search results.

In this case, if you don’t land on the first page of Google results, you’d have to opt for paid advertisements. And even then, people will prefer organic results over yours. 

With so many potential leads looking for real estate companies or agents online and most clicking on links they see on Page 1 only, getting a real estate SEO company on board becomes extremely important.

A real estate SEO expert can help you

Improve your Google search ranking and visibility

  • Generate organic traffic and leads
  • Grow your business with 2-3x more sales
  • Establish your credibility and authority in the industry

Real estate SEO project pricing packages

Depending on the service provider and the scope of the project, three SEO pricing models can help bring your real estate business on the map.

1. Hourly SEO pricing

The cost of hiring an SEO freelancer or agency on an hourly basis generally ranges from $50 to $150.

Hourly pricing is based on how much time an SEO agency or freelancer spends working on your real estate SEO project. 

The rates can depend on your chosen SEO agency or freelancer, which can vary according to their level of expertise, the complexity of the project, and the prevailing market rates.

The charges of an SEO agency are generally higher than that of freelancers. 

This model is suitable for smaller real estate SEO projects with well-defined objectives and a limited scope of work. It’s ideal for when you have a specific list of SEO tasks that need to be completed, and the duration can be estimated.

Hourly pricing allows for flexibility, as you only pay for the actual time spent on the project. 

However, estimating the total cost upfront can be challenging since the final amount depends on the hours worked.

According to Ahrefs study, approximately 6% of SEO providers charge above $200 per hour.

2. Monthly retainer

According to Backlinko’s research, small businesses spend an average of $497.16 monthly on SEO services. The SEO price ranges between $300-$5000, depending on several factors. 

The monthly retainer pricing structure is well-suited for real estate businesses that require continuous SEO support and improvements. And for those who prefer consistent and predictable costs over time.

It allows for a sustained effort to optimize your website, drive organic traffic, and enhance your online visibility in search engines.

With the monthly retainer model, you know exactly how much you will be billed monthly. It provides predictability and helps you plan your budget accordingly. 

You can allocate a set amount of funds specifically for SEO services, which guarantees ongoing optimization without any surprises in terms of costs.

As your real estate business grows or your SEO needs change, the monthly retainer model will provide flexibility and scalability.

3. Project-based SEO pricing

Project-based SEO model typically ranges from $1000 to $5000 for a small-scale project. 

Larger-scale projects can cost as much as $30,000, depending on the complexity of the project, the timeframe, the reputation and experience of the SEO agency, and the varied services required.

The project-based pricing model is ideal for real estate businesses that have clearly defined SEO project needs, such as website redesign, keyword research, or content optimization.

The scope of work and deliverables are clearly defined, allowing you and the SEO service provider to understand the project’s requirements and goals.

With project-based pricing, you are provided a fixed price for the entire project. This clarifies the cost upfront, helping you budget and plan accordingly. 

It eliminates the uncertainty of hourly or ongoing monthly fees, providing a straightforward financial arrangement for the project.

It also helps you achieve tangible results within a specific timeframe. 

Real estate SEO cost breakdown by business size

The size of a real estate business can impact its SEO cost. Larger companies often have more extensive websites, face greater competition, target broader audiences, and may require additional SEO services, leading to increased costs.

Business SizeReal estate SEO cost (approx)
Small-sized business$1500-$3000
Medium-sized business$1500-$5000
EnterpriseMore than $5000

Some enterprises also pay as much as $30000 for SEO services.

What type of tasks are included in the real estate SEO project?

One of the primary reasons we can’t give a specific cost for Real estate SEO services is that it involves many sub-services. Each real estate SEO company provides SEO packages that differ vastly from one another.

A monthly retainer model may include some or most sub-services, depending on your budget.

1. Keyword Research

It involves identifying the most relevant and valuable keywords and phrases that potential customers may use when searching for real estate services or properties.

It includes researching broad and long-tail keywords, considering local search terms, and analyzing keyword competitiveness.

2. On-Page Optimization 

On-Page Optimization focuses on optimizing the website’s on-page elements to improve its visibility to search engines. It includes optimizing title tags, meta descriptions, headers, and URLs with target keywords. 

It also includes optimizing the website’s content, making sure it is well-structured, informative, and aligned with user search intent.

3. Content Creation

Developing high-quality content is essential for real estate SEO. It involves creating blog posts, articles, real estate guides, and other informative content that appeals to your target audience. 

The content should be optimized for specific keywords and provide valuable information on topics like property buying tips, market trends, local neighborhoods, and real estate investment advice.

4. Link Building

Building quality backlinks is essential for improving the authority and credibility of the real estate website. 

SEO agencies use strategies such as guest blogging, reaching out to other websites for collaborations or link placements, participating in industry forums and directories, and promoting valuable content to attract natural backlinks.

5. Local SEO

Real estate is a location-specific industry, so optimizing for local search is crucial. Local SEO includes incorporating location-specific keywords in content and meta tags.

It also involves creating and optimizing a Google My Business listing, building citations in local directories, and encouraging positive customer reviews.

6. Technical SEO

Technical SEO focuses on optimizing the technical aspects of the website to improve its visibility and performance. 

It includes optimizing website speed, improving mobile responsiveness, optimizing XML sitemaps, implementing structured data markup, and improving website crawlability and indexability.

7. User Experience (UX) Optimization

Creating a positive user experience is vital for search engine rankings and user satisfaction. It includes optimizing the website’s design, navigation, and architecture to enhance usability and intuitive browsing. 

It also includes making the website mobile-friendly and optimizing page load times to reduce bounce rates.

8. SEO Audits

Regular SEO audits are conducted to assess the website’s performance, identify issues, and make necessary improvements. 

Audits involve reviewing keyword rankings, website analytics, backlink profiles, and technical elements. This helps identify areas of improvement and refine the SEO strategy.

9. Analytics and Reporting

Tracking the performance of the SEO efforts helps SEO professionals strategize better and know what’s working for their client’s businesses. 

It involves setting up and analyzing website traffic data using tools like Google Analytics, monitoring keyword rankings, measuring user behavior metrics, and generating regular reports to assess the effectiveness of the SEO strategy and make data-driven optimizations.

What factors determine the cost of real estate SEO?

The exact SEO cost for your real estate company depends on many factors. Generally, the bigger the market, the costlier the SEO services. But several other things affect the overall SEO cost. 

1. Scope of the Project

The size and scope of the SEO project will significantly impact the cost. Larger projects that optimize multiple websites, numerous pages, and extensive keyword research will generally be more expensive.

2. Competition Level

The competitiveness of the real estate market in the target area can affect the cost. If many real estate agents or agencies compete for the exact keywords and search terms, achieving desired rankings may require more effort and resources, resulting in higher costs.

3. Geographic Focus

The geographic area being targeted also plays a role. For instance, SEO services in New York will be significantly higher than in smaller cities such as Santa Fe because of more competitors vying for the exact keywords.

If the project aims to optimize for a specific city, region, or country, the cost may be lower than national or international SEO campaigns.

4. Keyword Strategy 

The selection of keywords and search terms to target can impact the cost. Highly competitive or popular keywords may require more time and effort to rank for, which can increase the project’s overall cost.

5. On-Page Optimization

The work required for on-page optimization, such as optimizing meta tags, improving website structure, and creating quality content, can influence the cost.

Extensive on-page optimization may require more time and resources, resulting in higher costs.

6. Off-Page Optimization 

The level of off-page optimization, including building backlinks, social media promotion, and online reputation management, can impact the cost. 

Extensive off-page efforts can require additional resources and increase the overall project cost.

7. Timeframe and Project Duration

The duration of the SEO project can affect the cost. If a project needs to be completed within a short timeframe, it may require additional resources and effort, potentially increasing the cost.

8. Agency or Consultant Expertise

The expertise and experience of the SEO agency or consultant can also affect the cost. More established and reputable professionals or agencies may charge higher rates for their services.

How UpInFifty helps your real estate website rank higher and drive conversions from SEO

1. Specialized real estate SEO expertise

 UpInFifty is a leading performance marketing agency specializing in real estate SEO. Our team of experts possesses in-depth knowledge of the real estate industry and understands the unique challenges and opportunities it presents. 

 We stay updated with the latest trends, algorithms, and best practices in real estate SEO to deliver outstanding results for our clients.

2. Customized strategies for real estate websites

We understand that each real estate website is unique, catering to a specific target audience and offering distinct services. That’s why UpInFifty takes a customized approach to SEO. 

We analyze your website, identify its strengths and weaknesses, and develop a personalized SEO strategy that aligns with your goals and objectives. Our customized approach ensures maximum visibility and relevance for your real estate brand.

3. We drive tangible results

 UpInFifty has a proven track record of driving tangible results for our clients. We have helped numerous real estate businesses achieve higher rankings, increase organic traffic, and boost conversions. 

Our success stories and positive client testimonials speak volumes about our expertise and dedication to delivering exceptional SEO services.

When considering the cost of real estate SEO, it’s important to remember that it’s not just about the monetary investment. It also requires time, effort, and ongoing maintenance to stay ahead of the competition and adapt to changing algorithms and industry trends. 

However, the benefits of SEO, such as increased brand visibility, improved credibility, and a higher conversion rate, make it a valuable strategy for real estate professionals looking to establish themselves as industry leaders.

Ultimately, the cost of real estate SEO should be viewed as a necessary investment in the future success of a real estate business. 

 So, whether you’re a real estate agent, a broker, or a real estate company, don’t overlook the significance of SEO and its potential to transform your online presence and drive business growth. 

Ultimately, the cost of real estate SEO is a necessary investment in the future success of a real estate business. 

So, whether you’re a real estate agent, a broker, or a real estate company, don’t overlook the significance of SEO and its potential to transform your online presence and drive business growth.

You can contact us here for more information about UpInFifty SEO services and pricing packages.