40 BEST Real Estate Marketing Tools (2024 Update)

Real estate marketing tools are the number one way to reach out to potential leads who want to buy or sell their property.

As a real estate agent or business, you must adopt the right practices and leverage the best marketing tools to achieve your lead generation goals.

This blog will discuss the most impactful real estate marketing tools and their core features.

Real Estate Social Media Marketing Tools

Social media marketing tools are the bridge between the marketing needs of real estate businesses and social media features. 

You can use these tools to target potential buyers, advertise property listings on social media platforms, showcase your local market knowledge as a realtor, and build relationships with potential clients.

As a real estate professional, you can leverage them for instant engagement with the intent of targeted advertising, improving credibility, and also for brand reinforcement. 

Here are the top real estate social media marketing tools that you may find useful for your business.

1. Hootsuite

Price: Paid (starts at $99/month with a 30-day free trial). 

Hootsuite is a powerful social media management tool that helps you handle all your social media accounts from one convenient dashboard. It’s like having a control center for your online presence.

Imagine you have a bunch of different social media accounts for your real estate business – maybe you’re on Facebook, Twitter, Instagram, and LinkedIn. Managing all those accounts separately can be a big headache! Well, that’s where Hootsuite comes to the rescue.

Core Features: 

• Schedule social media posts in advance to publish them at the best times for your audience, even when you’re busy with other tasks.
• Monitor all your social media accounts in one place without missing your real estate leads’ messages and inquiries.
• With reporting and analytics, you can see which posts get the most engagement and which platforms bring the most traffic and adjust your real estate marketing approach.
• Monitor conversations about specific keywords or topics related to real estate and customize your content with the social listening feature.

2. Buffer

Price: Freemium (paid package starts at $6/month)

Buffer is a widely known social media management platform. It is specifically designed to meet the relevant social media content creation & posting needs of your real estate business with a sustainable approach.

As a realtor, you can save a lot of time with Buffer as it drafts posts for you and also schedules them.

Core Features:

• Buffer helps manage multiple platforms from a single dashboard, making reaching a broader group of real estate leads easier.
• You can create and schedule posts to go live at specific times and dates, saving you the hassle of manually posting. 
• It helps you perform social media posting with hashtag optimization, building your audience organically.
• When promoting properties, you can use Buffer’s link tracking to monitor how many people click on links to property listings.

3. Sprout Social

Price: Paid (starts at $249/month with a 30-day free trial). 

Sprout Social is an optimum tool for managing real estate marketing from a single dashboard. It’s perfect for beginners as it has a friendly user-interface.

It supports all social media platforms you use to reach out to your target audiences and assists in streamlining your activities.

Core Features: 

• Sprout Social provides many scheduling tools; you can plan and share updates about properties, neighborhood highlights, and other relevant content in advance.
• You get access to social media analytics showing your posts’ performance and whether your content resonates with your real estate audience.
• The Social CRM feature helps you keep track of your interactions with potential clients or leads on social media. 

4. SocialBee

Price: Paid (starts at $29/month with a 14-day free trial)

SocialBee, popular amongst social media marketers, focuses mainly on content categories & evergreen posting.

You can categorize your social media posts and maintain a balanced mix of property listings, market updates, and lifestyle content.

Core Features:

• The content categorization feature can organize your posts into categories, like ‘home listings,’ ‘tips for buyers,’ or ‘local market news.’
• Along with scheduling posts, Social Bee offers a content library too. You can store and reuse your best-performing posts, so you don’t have to keep creating new real estate content from scratch.

5. Canva

Price: Freemium (paid package starts at $12.99/month)

Canva is a graphic design tool for social media posts. It helps design stunning property listings, infographics, and promotional materials for your real estate business.

Core Features:

• Canva offers more than 250,000 free customizable templates with exclusive designs for real estate.
• The brand kit feature allows you to upload your logo, colors, and fonts to maintain a consistent real estate brand identity across all your designs.
• Offers basic photo editing tools like cropping, filters, and adjustments to m
• Allows team collaboration and helps share designs.

Contact our real estate social media marketing experts and improve your online presence to generate more leads.

Real Estate Email Media Marketing Tools

Want to explore the power of email marketing and build connections with your clients? 

Email media marketing tools play a significant role in effective engagement with potential clients through email.

You can now streamline the email marketing process, improve the personalization experience, and track the campaign performance with the help of these tools. 

Let’s learn about a few real estate email media marketing tools to boost your business.

1. Mailchimp

Price: Freemium (Paid plan starts at $13/month)

Mailchimp is a comprehensive email marketing platform that helps you create and automate personalized email campaigns, build landing pages & segment your audience for targeted communication. 

Core Features:

• Mailchimp is a user-friendly email editor with customizable templates and a drag-and-drop facility.
• With segmentation, you can divide your email list into categories based on criteria like location, property preferences, or past interactions.
• Supports you with analytics to track email performance, open rates & click-through rates
• The automated follow-ups help create drip campaigns to nurture leads.

2. Constant Contact

Price: Paid (starts at $12/month)

Constant Contact is an easy-delivery email marketing tool with a wide range of customizable templates & an editor to craft visually appealing messages.

Core Features:

• Constant Contact provides drag & drop email editing facility with a library of customizable templates for your real estate business.
• Supports contact management and segmentation for targeted communication.
• Helps you set up drip campaigns for your potential leads with automated emailing features.

3. Drip

Price: Paid (starts at $39/month)

Drip is an email marketing automation tool mostly useful for businesses looking to deliver personalized and targeted emails.

You can nurture leads and engage with them throughout the buying/selling journey. 

Core Features:

• Drip allows you to set up automated email sequences to create personalized drip campaigns for different leads, like new prospects, past clients, or those interested in specific property types.
• Provides customizable opt-in forms that you can place on your real estate website or landing pages. 
• Drip’s lead scoring feature helps you identify your email list’s most engaged and interested leads.
• Offers detailed analytics showing your emails’ performance, including open rates, click-through rates, and conversion rates.

4. GetResponse

Price: Freemium (Paid plan starts at $19/month)

GetResponse is an all-in-one marketing platform that includes email marketing, process automation, landing page creation, and other related features.

It provides the tools to create visually appealing emails, automate email follow-ups, and build landing pages to capture leads.

Core Features:

• GetResponse facilitates automation workflows for lead nurturing and personalized follow-ups.
• You can create engaging emails for your real estate audience with the drag & drop email editor and a library of responsive templates.
• With the Perfect Timing feature, you can send your newsletters to your leads exactly when they are more likely to open the mail. 

5. AWeber

Price: Freemium (Paid plan starts at $14.99/month)

Aweber is an email marketing platform that supports you with creating visually appealing emails, automating follow-up sequences, and building personal customer relationships.

Core Features:

• Aweber tool facilitates you with advanced analytics & split testing to understand how your email campaign is performing and optimize it according to your real estate audience.
• It also provides advanced automation for lead nurturing and client communication, saving time. 

Want to elevate your real estate marketing for holiday events? Check our guide on holiday marketing for real estate.

Real Estate Website Development Tools

As a real estate professional, you must have a dedicated website for your business to improve your online presence. 

Website development tools fulfill your needs to develop an informative website for your real estate business to showcase your properties and attract potential buyers. 

Find the real estate website development cost and key factors that affect the pricing.

Read here about the most frequently used real estate website development tools. 

1. WordPress

Price: Freemium (Paid plan starts at $4/month)      

43% of the web is made on WordPress! That’s how versatile and easy-to-use it is. 

As a real estate professional, you can create customizable and feature-rich websites with the help of the WordPress tool. 

You can showcase your property listings, capture leads & provide valuable information to your potential clients. 

Core Features:

• Intuitive drag-and-drop tools to easily create layouts for your real estate website.
• Also includes advanced design tools to customize your website according to your brand needs.
• Offers more than 100+ real estate themes designed by professionals
• Includes various plugins for property listings, lead generation forms & property search filters.

2. Wix

Price: Freemium (Paid plan starts at $16/month)

With over 200 million users worldwide, Wix is a popular website builder tool with an ADI (Artificial Design Intelligence) feature that differentiates it from other tools.

You can create a stunning website for your real estate business by utilizing the templates offered on the platform.

Core Features:

• Wix comes with customizable contact forms for lead generation.
• Empowers you with Wix ADI (Artificial Design Intelligence) technology for automated website creation.
• It also provides real estate templates with pre-built sections for your property listings.

3. Squarespace

Price: Freemium (Paid plan starts at $16/month)

Squarespace is a website builder tool with which you can register a custom domain name. 

It helps you create a visually appealing website for your real estate business with built-in tools for property listings, image galleries, and client testimonials. 

Over 180M+ websites have been built using Squarespace.

Core Features:

• It offers real estate business-specific templates with mobile-responsive designs.
• You can integrate analytics to track your website’s performance with a single click. 
• With the free logo maker tool, you can create your real estate brand’s logo.

4. Shopify

Price: Freemium (Paid plan starts at $39/month)

Shopify is a flexible e-commerce website builder tool that helps you create an online presence and allows you to sell your real estate products through a singular streamlined dashboard.

It helps you build an online store selling properties, real estate courses, and merchandise on social media. It serves as a lead magnet for your products. 

Core Features:

• Shopify helps you secure payment processing for your real estate transactions.
• Create property pages with customizable designs and layouts.
• With built-in SEO features like automated marketing, and apps that integrate with major marketing channels like Google and Facebook, you can reach out to your audience easily.

5. Placester

Price: Paid (starts at $79/month)

Placester is a personalized real estate website builder tool that assists you as a realtor in taking control of your online presence. 

It facilitates you with displaying multiple listings on your real estate websites, providing visitors with the latest property information and great content.

Core Features:

• Pre-designed templates that you can easily customize to match your real estate branding and style.
• Helps you implement effective search functionality that allows visitors to filter properties based on their preferences
• Provides integration with MLS that helps you display up-to-date and accurate property information directly from MLS.

Real Estate SEO Tools

As a real estate professional, do you wonder why your website would need SEO? Well, the answer to that could be pretty simple. 

Search Engine Optimization (SEO) tools are designed to optimize your website and content for search engines. 

As a realtor, you can leverage these tools to increase visibility, attract organic traffic & generate leads through search engines. 

Let’s take a look at the most beneficial real estate SEO tools.

1. SEMrush

Price: Paid (starts at $108.33/month)

SEMrush is a comprehensive SEO tool often used for keyword research.

It helps you improve search engine rankings and drives targeted traffic to your real estate website.

Core Features:

• SEMrush helps you do competitive analysis to identify top-ranking competitors and their strategies. 
• Supports you with impactful keyword research to increase traffic to your website
• It also provides site audit facilities and backlink analysis for SEO optimization.

Not sure how much does SEO cost to your real estate business? Check out our comprehensive guide on real estate SEO cost and packages.

2. Moz Pro

Price: Paid (starts at $14/month)         

Moz Pro is a well-established SEO tool that helps users gather data on site rankings, crawl, page optimization, etc.

It helps you improve search engine rankings and implement SEO strategies to drive targeted traffic through a link metrics mechanism.

Core Features:

• Moz Pro assists in keyword research and difficulty analysis for real estate-related keywords
• Supports link analysis to identify quality backlink opportunities
• You can measure your SEO impact by tracking your website rank and comparing it with your competitors.
• It also offers technical SEO recommendations for better website performance

3. Ahrefs

Price: Paid (starts at $99/month)

Ahrefs is known for its robust backlink analysis capabilities to enhance user experiences on search engine optimization.       

Being a real estate company or agent, you can leverage this tool to conduct competitor research and track your website’s performance in search engine rankings.

Core Features:

• Ahrefs assists in rank tracking to monitor keyword rankings and performance.
• Equipped with a keyword research facility & content analysis for optimizing real estate content.
• Supports you with site audits to scan your website for SEO issues.
• With content explorer, you can research content ideas and find link opportunities.

4. BrightLocal

Price: Paid (starts at $29/month)

BrightLocal is a local SEO tool that improves your real estate website’s visibility on search engines. 

You use this tool to manage online listings, build citations, track local rankings, generate reviews, and monitor your online reputation.

Core Features:

• With BrightLocal, you can track your business rank on Google and Bing, guiding you on optimizing your real estate website for better search results.
• Helps you audit your Google Business Profile to see where you’re falling short or why your real estate competitors are performing better.
• Audit local SEO performance across 300+ data points that help you discover and fix SEO issues.
• The Reputation Manager helps you build social proof by generating and managing your reviews across 80+ sites.

5. Yoast SEO

Price: Freemium (paid plan starts at $19/month)

Yoast SEO is a well-known SEO plugin for WordPress that optimizes websites and improves their performance. 

This tool can optimize your real estate website for a local audience.

Core Features:

• Yoast SEO enables XML sitemap generation, making it easier for search engines to crawl and index your real estate website’s content efficiently.
• Offers in-build readability analysis to improve content quality and improve the user experience for your real estate audience
• It offers internal linking tools to create a more organized and interconnected website, making it reader-friendly for your visitors and Google.

If you’re looking to improve your real estate website performance and generate traffic and leads, contact our real estate SEO experts and get a free quote.

Real Estate CRM Tools

Struggling with maintaining your customers’ personal information, communication details, and purchase history data with them? 

Customer Relationship Management (CRM) tools address your problems and help you store and maintain the data related to your leads, customers, and sellers. 

These tools primarily focus on managing leads, nurturing client relationships, and closing deals.

You can also use CRM tools to track transactions and automate real estate business workflows.

Let’s look at the most commonly used real estate CRM tools.

1. Salesforce

Price: Paid (starts at $25/month with a 30-day free trial)

A cloud-based CRM software, Salesforce combines marketing, inside sales, commerce, and service.

As a realtor, you can use Salesforce for lead management, contact tracking, customer interactions, sales data, and pipeline management tasks.

Core Features:

• Sales Cloud helps you with lead management, opportunity tracking, sales forecasting, and sales automation.
• With contact management, you can store and manage real estate customer data in a centralized database, making it easy to access and update.
• Offers reporting and analytics capabilities to gain insights into real estate sales and customer data, helping you make data-driven decisions.

2. Zoho CRM

Price: Freemium (paid plan starts at $14/month with a 30-day free trial)

With a network of 250,000+ businesses in 180 countries, Zoho CRM is a must-have tool for collaboration and marketing automation.

Real estate professionals use it for sales pipeline management, tracking communication, customer segmentation, and collaboration with team members.

Core Features:

• Deal management helps you track your real estate deals’ current stage.
• With lead management, you can automate lead scoring, identify potential buyer/seller leads that will convert, and follow up with detailed contact information.
• Zoho helps with contact management, helping you get real-time insights about your customers, connect with them across channels, and build strong relationships.

3. Hubspot CRM

Price: Freemium (paid plan starts at $30/month)

Hubspot CRM is a user-friendly platform for businesses’ sales, marketing, and content management needs.

You can efficiently organize the leads & track the interactions in your real estate business.  

Core Features:

• Contact management helps you smoothen the process of customer data management. You can create contact records, log sales activities and view previous interactions.
• The call tracking tool helps you place, record and log customer calls in your CRM contact card. 
• You can add your real estate deals, assign tasks to your team, and track your potential prospects with the deal pipeline.

4. Propertybase

Price: Paid (starts at $69/month)

Propertybase is a CRM & marketing automation tool that can manage your real estate properties and help market your listings efficiently. 

It provides a dashboard that helps you visualize the data, automated workflow of business processes, currency, and language used in business transactions.  

Core Features:

• With organizational tools, you can import lead contacts from all your sources, like Zillow, Trulia, etc, and manage them better.
• You can set up targeted drip campaigns based on criteria like property views, saved searches, etc.
• With a comprehensive dashboard, you can view lead activity, keep track of upcoming tasks and showings, recent listings, and more.

5. Wise Agent

Price: Paid (starts at $32/month with a 14-day free trial)

Wise Agent is an all-in-one CRM platform that helps handle your business’s customer management needs.

As a real estate professional, you can leverage the tool to streamline business operations and improve client relationships. 

Core Features:

• The Wise Agent platform helps you with email marketing and drip campaigns for lead nurturing. 
• The contact summary page provides tools to help you store detailed notes, remember important dates, and access a complete history of communication between you and your clients.
• You can keep track of your real estate referrals and contacts that have referred others with the help of referral trees. 

Real Estate Lead Generation Tools

Ever wondered how lead-generation tools would boost your business growth in the shortest time?

Employing the right lead-generation tools help you attract potential clients, capture their information, and nurture them into valuable leads.

Check out some of the most used real estate lead generation tools below.

1. Zillow Premier Agent

Price: Paid (starts at $20+/lead)

The Zillow premier agent is an effective lead generation tool to deliver qualified business leads on a silver platter.

It helps you connect with home buyers and sellers in your target areas. It has automatic advertising features that give an extra edge to real estate properties’ visibility.

Core Features:

• With the My Agent feature, you can connect to a lead and get an exclusive relationship with them for 30 days. You’d be the only agent buyers can see on a listing.
• It reduces your marketing efforts by improving visibility through automatic advertising to capture leads. 
• You can assign your agents to specific leads with the broker management tool. 

2. BoldLeads

Price: Paid (offers custom pricing)

Boldleads is a comprehensive, done-for-you lead generation tool that helps you catch property buying/selling leads at an early stage. 

You can use it as a real estate professional for market analysis and decision-making.

Core Features:

• BoldLeads facilitates real estate professionals with lead capture forms and CRM integration
• Offers automated advertising to help you generate leads in no time. 
• It also offers automated email marketing campaigns that help in nurturing the leads.

3. Real Geeks

Price: Paid (starts at $299/month)

When choosing a superior real estate lead generation tool, businesses often prefer Real Geeks. 

You can use it to track the lead activities and achieve follow-up prioritization for maximum efficiency.

Core Features:

• Real Geeks offers customizable landing pages to meet lead capture requirements
• Real Leads helps you generate leads with marketing automation and customized campaigns.
• Manages Facebook & Google PPC campaigns to reach maximum potential buyers/sellers.

4. Offrs

Price: Paid (starts at $599/5 zip codes)

Offrs is an AI-powered lead-generation platform that works basically in 3 steps:

1. Choose the territory.
2. Get the listings of predictive sellers, expired listings, etc., in the inbox.
3. Finally, connect with homeowners. 

It helps you target the leads in your chosen territories and initiate the contact to secure listings. 

Core Features:

• Offrs uses predictive analytics to identify the potential home sellers
• Territory Suite allows real estate agents to customize their service areas and target specific neighborhoods or regions.
• It offers automated marketing tools that help agents engage with leads. 

5. REDX

Price: Paid (starts at $39.99/month)

REDX is a real estate prospecting platform focusing exclusively on expired listings, FSBO (For Sale By Owner) listings, and pre-foreclosure records. 

It helps real estate agents connect directly with homeowners who want to sell their properties.

Core Features:

• REDX platform helps you with lead data for expired listings, FSBOs & pre-foreclosures
• Includes an integrated dialer for efficient calling
• Includes plans for different types of leads like expired leads, GeoLeads, FSBOs, FRBOs, and pre-foreclosure.

Real Estate Virtual Tour Tools

Are you excited to visit each corner of your dream house with a 360-degree view simply sitting at home? The good news is you can do it whenever and wherever you want. Yes, you read that right!

Virtual tour tools are popular among real estate professionals and buyers, as it saves much of their time showcasing the properties. Buyers experience the 3D digital experience before making buying decisions.

Let’s check out the top real estate virtual tour tools.

1. Matterport

Price: Freemium (paid plan starts at $9.99/month)

Matterport is a leading virtual tour platform that enables your real estate business to create a 3D digital scan using a 3D/mobile phone camera. It prompts your buyers to make their decisions on buying listed properties.

You will impart know-how experience to buyers with immersive 3D virtual tours of your real estate properties. 

Core Features:

• Matterport can generate floor plans and dollhouse views of the scanned space.
• Helps create interactive and immersive 3D virtual tours of physical spaces. 
• It facilitates realtors with embeddable tours for easy website integration.

2. Kuula

Price: Freemium (paid plan starts at $20/month)

Kuula helps showcase the construction, architecture, layouts, various art galleries, etc., of your real estate property with the help of 3D tours.

You can create interactive 360° virtual tours of your properties to present them digitally to your potential buyers. 

Core Features:

• Allows users to upload their 360-degree photos to the platform for storage and organization.
• It offers 360° virtual tours, and you can add interactive hotspots within the virtual tours. These hotspots are clickable areas containing additional information, links, or annotations.

• Compatible with virtual reality headsets, allowing viewers to experience the virtual property tours in a more immersive way using VR technology.

3. EyeSpy360

Price: Paid (starts at $19.99/month)

EyeSpy360 is a massively used virtual tour platform compatible with any 360° camera while creating 3D virtual tours of your properties. 

This tool can present your real estate properties with live guided tours & augmented reality experiences. It helps buyers make informed decisions.

Core Features:

• It offers live guided tours for remote property walk-throughs for 15 people.
• Automatically processes your 360-degree photos and builds a 360-tour, 3D model, and 2D floor plan.  
• Add or remove virtual furniture with 360 CGI options to showcase your property to its full potential.

4. iStaging

Price: Paid (starts at $5/month)

iStaging is a metaverse virtual tour platform that provides 720° virtual experiences through Augmented Reality (AR) technology.

It helps you create engaging virtual tours, visualize furniture, and design options through AR technology. You deliver the “Dream comes True” experience to your buyers with iStaging.  

Core Features:

• iStaging platform enriches the user experience with floor plans and measurements for property visualization with a 720° virtual tour.
• It has AR capabilities for visualizing furniture and design options for your real estate properties.
• You can host an online open house with a guided virtual tour.

5. Cupix

Price: Paid (offers custom pricing)

Cupix is an AI-powered 3D digital twin platform that helps you create virtual tours of your real estate properties by providing easy embedding options.

Core Features:

• Cupix’s AI engine processes 360° videos and transforms your property’s 360 video footage into an immersive and realistic 3D dollhouse.
• It offers 3D virtual tours with walk-through navigation.

Real Estate AI Marketing Tools to Create Content

AI has brought a sustainable strength to marketing. AI marketing imparts success to your real estate business through creative content creation and helps you in lead generation and customer segmentation. 

As a realtor, you can use AI marketing tools to create blog articles, social media posts, property descriptions, etc. It helps you overcome writer’s block and create engaging content efficiently for your property marketing.

Let’s briefly tour real estate AI marketing tools you might want to adopt for your real estate business.

1. Copy.ai

Price: Freemium (paid plan starts at $49/month)

Copy.ai is an AI-powered writing tool that uses advanced AI technology to generate content specific to real estate business marketing needs.  

You can use Copy.ai to generate compelling and persuasive content to boost the marketing of your real estate properties and attract more leads.

Core Features:

• Copy.ai provides 90+ content templates. 
• Gives creative assistance to your real estate business for brainstorming ideas and headlines.
• Generates content briefs specific to your target audience with secondary keywords while managing the word count target. 

2. Frase

Price: Paid (starts at $14.99/month)

Frase is an AI content marketing tool to boost traffic on your real estate website by optimizing the content. 

You can use this tool to create high-quality, smarter, and SEO-friendly content. 

Core Features:

• Frase provides content optimization suggestions for improved SEO.
• It offers AI-generated outlines and research assistance for content creation.
• Analyzes real estate competitors’ content strategies, allowing you to identify opportunities and gaps in your content marketing efforts.

2. Writesonic

Price: Freemium (paid plan starts at $12.67/month)

Writesonic is an AI copywriting tool popularly known for creating persuasive and engaging content best suited for your real estate property marketing campaigns. 

Core Features:

• Allows you to write hyper-personalized AI-generated content for blog posts, landing pages, and social media.
• It offers language translation flexibility for reaching a wider audience.
• In-built SEO integrations like Semrush to generate SEO-optimized content.

3. ContentBot

Price: Paid (starts at $19/month)

ContentBot is an AI writing tool that provides AI content workflows, persuasive copywriting assistance, SEO content writing assistance, etc.

As a real estate agent, you can use ContentBot to create intended content for various marketing channels and campaigns.

Core Features:

• ContentBot facilitates you with customizable writing templates and prompts.
• You can create complete blog posts, get topic ideas, and use the tone changer or the paraphrasing tool to help you generate content.
• Includes a drag-and-drop style blog post builder.
• You can create content in over 110 languages.
• Drag-n-drop style bl

4. Jasper.ai

Price: Paid (starts at $49/month)

Jasper.ai is an AI-powered writing tool with which you can instantly generate high-converting copies and quality content for emails, advertisements, SEO optimization, websites, listing, etc. 

You can leverage it to overcome writer’s block and efficiently create engaging content for your real estate property marketing needs.

Core Features:

• Jasper.ai tool facilitates you with social media copy suggestions for different platforms
• It offers AI-generated content ideas and outlines for your real estate business blog posts
• Jasper.ai learns your brand voice and tone to generate consistent content.
• It can create campaigns from a single piece of content and allows collaboration for your team.

Note: AI tools to create content at scale can improve your efficiency. However, if you prefer content written by real experts in real estate marketing, learn more about our real estate content writing services.

What marketing channel works best for real estate agents?

Choosing the right channels can greatly impact your success in reaching and closing deals with your potential clients.  

Here are a few channels that’ll work best for you as a realtor:

1. Website and Search Engine Optimization (SEO)

A well-optimized website with relevant content and appealing property listings attracts organic traffic and generates leads.

Implementing relevant SEO strategies like keyword optimization & local targeting improves search engine rankings of the website and increases visibility

2. Social Media Marketing

Social media platforms help you connect with your target audience, showcase property listings and build brand awareness.

You can drive user engagement with interesting content, visually appealing property photos, and interactive features like virtual tours and live videos.

3. Email Marketing

With real estate email marketing services, you can nurture leads, maintain client relationships, and promote new listings.

Send regular newsletters and personalized property recommendations to educate your leads and amplify conversions.

4. Real Estate Listing Websites and Portals

Maximize your reach by listing your properties on real estate portals and optimize your property listings with high-quality photos, detailed descriptions, and accurate pricing.

You can also opt for advertising options to enhance visibility and generate leads.

5. PPC Advertising

Pay Per Click (PPC) is an online advertising channel where you pay each time a user clicks on one of your ads.

It is a quicker, cost-effective way to drive traffic to your website and grow your business.

Improve your real estate marketing ROI with UpInFifty

As a performance marketing agency, we understand your challenges – reaching the right audience, converting leads, and maximizing your return on investment.

You can now leave the complex and time-consuming marketing strategies to us. We experiment with various tools, technologies, and strategies so you don’t have to. 

We simplify marketing, so you can focus on what matters most – building connections with your clients.

Final thoughts

It might seem like investing in real estate marketing tools is an add-on cost you can do without. 

But, competition is fierce, and to stand out amongst top real estate companies, you need to be efficient, create awareness about your business, and generate maximum leads. 

If you want to learn how to increase your reach by 4x times and how to use marketing tools optimally, you can contact us here.